How To Drive Business Engagement With Voice-Based Interaction

04 November 2023

In an era dominated by automation and recently A.I., businesses are constantly seeking innovative ways to engage with their audience and create memorable experiences. Some of the old ways have been supported, or replaced by new technologies, but there are quite a few that are making the difference between generating hot, or cold leads. In the world of sales and marketing, the terms "hot leads" and "cold leads" refer to the level of engagement and readiness of potential customers to make a purchase. These terms help businesses categorise and prioritise their leads based on the likelihood of conversion. Many people believe that automation has taken over our lives and clients no longer want to engage with the business that interacts with them like with a robot. What makes the difference is the human factor that is often missing in the sales process. One old, yet emerging again, trend that has gained significant traction is voice-based interaction. We all remember times where every business had a dedicated landline number we could call. With the rise of virtual assistants and smart devices, leveraging voice technology can be a game-changer for businesses looking to enhance customer engagement, streamline processes, and stay ahead in the competitive market. There are various ways in which businesses can drive engagement through voice-based interaction and voice-over skills are vital for this process. 

Voice Search Optimisation

One of the primary ways businesses can tap into the power of voice is by optimising their online presence for voice search. As more consumers turn to virtual assistants and business videos, businesses must adapt their digital content to match natural language queries. This involves incorporating long-tail keywords, conversational phrases, and providing concise, relevant answers to common questions. By doing so, businesses can increase their visibility in voice search results, driving organic traffic and engagement. In order to do this, businesses have to hire a voice actor, who will support their brand on the market. A.I. tools are good for short messages, but to truly drive positive engagement with the customers, human voice must be used. Whether this is a pre-recorded message, presentation, or video with voice narration, building trust and engagement can only be achieved by implementing the human factor in the process. 

Voice-Enabled Customer Support

Whether small or large businesses, enhancing customer support services through voice interaction can significantly improve the overall customer experience. Implementing voice-activated chatbots or virtual assistants on websites and mobile apps allows customers to get quick answers to their queries without the need for typing. This, however, works both ways, as businesses can't only rely on chat and email. Human-to-human interaction is still one of the best methods of engagement. The human voice has the ability to convey emotions and messages at the same time; robots simply cannot. In that sense voice communication not only saves time but also provides a more personalised and interactive experience, fostering positive customer relations and boosting engagement. 

Hearing a human voice is very comforting. It can build trust and credibility, essential components of successful customer relations. Customers often feel more assured when they can communicate directly with a person, or pre-recorded human voice rather than an A.I. machine. There are many examples of automation where A.I. generated voices can be used, but building trust and engagement aren't one of them. Some other reasons why the human voice is more convincing is the fear of unknown and the large number of scammers, who use new technologies to refine their ways and methods to steal our data and money. 

Voice-Driven Marketing Campaigns

Integrating the human voice into marketing campaigns, websites, videos and presentations can create a unique and immersive experience for consumers. Brands can leverage interactive voice ads, podcasts, or audio content to convey their messages in a more engaging and authentic manner. Additionally, creating voice-activated promotions or exclusive offers with a real voice, not an advertisement with the same flat sounding A.I. voice repeated thousands of times on social media over and over again can reassure customers, boost their participation and drive brand loyalty.

Voice Commerce

Voice-based interaction is revolutionising the way consumers make purchases, interact with their devices and live their lives. Businesses can integrate voice commerce capabilities into their platforms or websites, enabling customers to place orders, track shipments, and even receive personalised product recommendations through voice commands and real human voice responses. This streamlined and hands-free approach enhances the convenience of shopping, making it a more attractive option for busy consumers. Nothing can be more effective and reassuring than hearing a real human, while interacting with the website. The key factor is not to use the same A.I. voice that everyone else is using and not rely on the server that can be disconnected in a few months or years, instead use voice talent and high quality audio files, making the experience as pleasant and real as possible for the customers. 

Training and Productivity

Internally, businesses can use voice technology and voice artists to enhance training programs and improve overall productivity. If the requirements are around the internal systems, businesses should consider training their staff in voice-over to deliver compelling voice-overs internally. In-house e-learning systems don't have to be boring or predictable. Businesses should use their existing staff and talents within their teams to support the learning process. Voice-activated assistants can reply with real voices and can assist employees in accessing information in a fun way. Quality voices used together with elements of gamification can turn repetitive and routine tasks into an interesting adventure. This not only saves time but also contributes to a more efficient and engaged workforce.

Accesibility

Voice interaction can be a game-changer for individuals with disabilities, providing a more inclusive user experience. Businesses that invest in voice-activated interfaces using human voice localised to specific language, accents, or dialects make their products and services accessible to the specific audience, showcasing a commitment to diversity and inclusivity.  

Final word

As the world continues to embrace the era of digital transformation, businesses must adapt to the changing landscape to stay relevant and competitive. Voice-based interaction offers a powerful avenue for driving business engagement, from optimising online content and customer support to innovative marketing campaigns and internal productivity enhancements. By harnessing the potential of voice talents and new technology, businesses can create a more immersive and personalised experience for their audience, building stronger relationships and ensuring long-term success in a dynamic business environment where customer satisfaction is everything. 

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